1
Step 1 · Discovery
Understand your practice
We map goals, audience, and competitive landscape. You share intake realities, referrals, and what a “good” case looks like. We align on voice, priorities, and success measures.
How we work together
A steady, four-step website process built for busy attorneys.
The project moves forward in clear phases with defined responsibilities on both sides—so you know what’s happening, what’s next, and what’s expected.
How the project moves
The four stages
Every engagement follows the same backbone. The details vary based on practice areas, number of locations, and how much content already exists—but the structure stays steady. You’ll always know what we’re working on now, what’s coming next, and what we need from you to keep things moving.
2
Step 2 · Design
Structure & key screens
We structure the site (IA), sketch key screens, and build a visual system. Copy assist ensures each page earns trust and guides the next step—call, form, or referral.
3
Step 3 · Build
Standards-based front-end
Accessible, standards-based code tuned for speed and search. We wire intake forms, confirmations, and analytics so you can see what’s working.
4
Step 4 · Launch & hand-off
Confident go-live
QA, performance passes, and a coordinated launch window. We record a walkthrough, hand over documentation, and support you through early edits so everything feels manageable.
Tiered engagements
Instead of one-size-fits-all packages, we use three flexible tiers. We scope together, then place your project in the tier that fits your practice, not someone else’s.
Starter
For solo attorneys or new practices that need a clean, credible presence without extra complexity.
- Up to ~3 essential pages
- Single-practice positioning & messaging
- Core intake form & contact flow
- Baseline SEO & performance setup
Most common
Plus
Ideal for small firms with multiple practice areas, reputation assets, and ongoing content in mind.
- Up to ~5 essential pages
- Enhanced intake flows & microcopy
- Credibility modules (results, FAQs, testimonials)
- Lightweight brand guide for future materials
Premium
For established firms, multi-location practices, or teams that need more advanced UX and integrations.
- Custom IA & advanced UX components
- Unlimited pages (within agreed scope)
- Deeper performance, SEO & analytics setup
- Comprehensive brand system & asset library
Process & logistics FAQ
A few of the most common questions firms ask before we begin. We’re happy to talk through the specifics for your practice.
How much time will this take from our side?
Most clients spend around 1–2 hours per week during active phases—reviewing drafts, approving content, and answering focused questions. We keep requests organized and deadline-driven.
Do we own the website when it’s done?
Yes. You receive the full package and documentation: files, content, and configuration notes. No ongoing retainer is required to keep your site online.
Where is it hosted?
We recommend reputable hosts such as IONOS, Netlify, or Vercel. We’ll help set things up so billing stays in your name and you’re not locked into a proprietary platform.
Who writes the content?
We handle structure, drafting, and editing, then work with you to confirm accuracy and tone. If you have existing materials, we’ll repurpose and refine instead of starting from scratch.
What about SEO, analytics, and accessibility?
Every build is search-friendly and performance-minded by default. We can configure analytics, basic dashboards, and WCAG-aware patterns (color, contrast, focus states, semantic markup) as part of the engagement.
Do you offer maintenance after launch?
We provide an owner’s handbook, recorded walkthrough, and practical guidance for in-house updates. Some clients book occasional tune-ups; others manage day-to-day edits themselves.
Ready to see how this process would look for your firm?
Share a bit about your practice, and we’ll outline a right-sized engagement, complete with suggested tier and rough timeline.
Request a proposal outline